Virtual Tours And Search Engine Optimization
How do virtual tours help your bottom line?
Do you pay for online advertisements?
Can Virtual Tour views be measured?
Virtual Tours and Google Ads
Google is all about TRUST and AUTHORITY!
VR Tours Are Great for Your Business!
HOW DO VIRTUAL TOURS HELP YOUR BOTTOM LINE?
There are many reasons why you will benefit if you create a Virtual Tour of your business. One of the least obvious reasons is to benefit from adding your Virtual Tour to Google Maps! Did you know that Google Maps and Google Street View have a special place where you can insert your Virtual Tour into their system? Businesses that do go through the trouble of getting a Virtual Tour and publishing it to Google Maps get a BIG boost in their visibility in Google Search!
DO YOU PAY FOR ONLINE ADVERTISEMENTS
Many businesses do pay for online advertising and still do not invest in Virtual Tours. Google Maps is one of the biggest search engines for Businesses in the World! They have more than 1 Billion users every month! These users use Google Maps, Google and Google Street View daily to search for online businesses.
To get a Virtual Tour is going to cost you money, but unlike paid search advertising you do not have to pay for it each and every month or when you budget runs dry have to purchase more advertisements.
CAN VIRTUAL TOURS BE MEASURED?
Once you create a virtual tour it stays in Google Maps until you decide to update it. In the meantime every month it will drive additional traffic to your business and make your business MUCH more visible in the Search Engines!
Google allows Street View Trusted publishers to view analytics for each photograph published on Google Maps, so yes—virtual tour views can be measured!
Conservative estimated views
Based on the VIEWS this Tyre Dealership virtual tour received in 7 days
Based on automotive dealership views
Based on the VIEWS this AUTOMOTIVE DEALERSHIP virtual tour received in 3 weeks
- The Stats maybe different for your business
- In the Stats above we assume that the views stay the same each month but as cumulative views increases every month.
VIRTUAL TOURS AND GOOGLE ADS
Below is a screenshot that we took of the Google Ads Keyword Planner tool. We searched for Tyres in the Keyword Planner tool, to get an estimate of what the average cost would be to advertise for a “TYRE” related keyword on their advertising platform.
Based on information from the Google Keyword Planner Tool, the average cost to advertise for tyres competitively is approximately R6.50 per click. Virtual tours, however, have actual advertising monetary value—and it’s likely much more than you think! We can measure the number of people who view a virtual tour using statistics from Google Street View, which tracks the exact number of views a virtual tour receives. This provides a directly measurable advertising benefit through Google Street View.
At R6.50 per click, a virtual tour could be worth R195,000 in advertising value within the first year. Unlike paid advertising, the monetary and marketing benefit of a virtual tour continues to grow month after month, year after year. Once created, your business keeps benefiting from the exposure and engagement generated by the virtual tour, offering a long-term return on investment.
Don’t take our word for it Go to Google Street View and see for yourself!
HIRE A TRUSTED PRO TO BOOST YOUR VISIBILITY
Choosing the right restaurant, cafe or hotel is often tough. Build trust with a high-quality virtual tour that lets people experience your location before they arrive. These immersive, virtual experiences inspire greater confidence among prospective guests and patrons. A trusted professional for hire can help you more easily create and publish your virtual tour.
Google is all about TRUST and Rewards Authority!
Looking at the “TEXT” above and interpreting it from a Search Engine Optimization specialist point of view. (I have an extensive background in ORGANIC Search Engine Optimization 23+ Years experience in very competitive keywords locally and internationally, and have managed several sites with 1 million plus unique visitors per month!)
This is what I read in the way Google Worded it
HIGHER VISIBILITY IN GOOGLE!
If you have a virtual tour Google Rewards you with HIGHER VISIBILITY = MORE CUSTOMERS!
Source: Google Street View
More INFO | STATS from Google that Virtual Tours is Good for your Business!
See the below stats from Google on Virtual Tours and how it helps your business to become more visible!
80%
of consumers use mapping products when searching for businesses
50%
of these place searches, result in an on-site visit
107%
are more likely to generate interest if listing has photos and a virtual tour
2.8 MIL
views of our Google virtual tours so far and counting…
Read the actual Ipsos study (PDF Document) about how your business benefits from Google Maps and Virtual Tours. You can also download Power of maps listings (PDF Document) for an overview of the study!
